Commercial Signs

Effective, Long-Lasting Commercial Signs: Prairie Signs

So, you've got a great product and now you want to make sure people know about it. Commercial signs are an excellent way to communicate what you have and how it will benefit customers. A smart business owner knows that a store's signs and graphics could be the difference between making a sale and customers walking out the door without spending a dime.

Branding for Corporate Buildings, Franchises, or Small Businesses

The commercial sign you choose will represent your business. There are several different types of signs, and we at Prairie Signs want to help guide you through the selection process. In sending that consistent message, you might use one of the following: point of purchase signs, A-frame signs, standing signs, display signs and wall signs are all formats you can use throughout your store. 

Don't trust just anyone with your company's image. Prairie Signs has a number of experience in advertising and marketing, and we have a long list of satisfied customers. Trust us for your commercial signs.

Olympia School District Exterior Channel letters

Yes, I want unique commercial signs for my business!

Tips For Effective Commercial Signs

Perhaps the best tip we can offer is to consult with an expert in designing and providing commercial signs. Prairie Signs is a team made up of individuals with a wide range of advertising and marketing experience. We want to get to know you and your business so we can design an effective marketing strategy and commercial signage that will deliver results.

Tips From The Experts At Prairie Signs:

  • Your signs should simply begin the selling process, not contain every tidbit of information. Get viewers interested and curious, but don't overwhelm them.
  • With that, pick three important features or benefits, and include only those. Those benefits should differentiate your product or service from the competition (ie: why should they choose you over anyone else?)
  • You may have as few as five seconds to capture a passerby's attention, and you'll likely only have 20 seconds of their attention after that, so get to the point.
  • Motivate viewers. Include a call to action.
  • Bright colors and bold images refreshed regularly keep your business top of mind with customers.
  • Rely on an expert to walk you through the design and graphics process

Culver's in Bloomington IL, close up

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In general: 

Think about branding. To be effective, your sign should match your brand, be visually appealing and easy to read, and easy to maintain. At the risk of sounding like a broken record: consistency is key.

Focus on your needs. Your business signage works overtime in promoting your business so if you want to get the most from your investment, choose a style and material that is suitable for your situation, would last for years and require low maintenance.

Build for the future. You want a sign that will last - both in terms of its message and its design. You want a message that will resonate with potential customers for years to come, and you want a sign that will endure the effects of weather and time.

Lastly, understand the zoning requirements (and make sure your commercial sign provider does, too!). You should have a grasp of local zoning regulations before having one created, as there's no sense in spending time and money on a commercial sign only to have that go to waste because it didn’t meet the zoning requirements.

Common Commercial Sign Types:

Hand-Painted Signage for Destihl Restaurant & Brew Works

Commercial Signs In Bloomington IL

Many of us at Prairie Signs call the city of Bloomington-Normal home. We are both thrilled and humbled to offer commercial signs in the Bloomington area. We encourage you to check out some of the work we've done in this wonderful city.

Commercial Signs In Peoria IL

The city of Peoria IL has always been good to us, and we hope to repay the favor. To do this, we hope to provide long-lasting, durable commercial signs for businesses in Peoria to help them help others.

Commercial Signs In Champaign IL

The awesome thing about what we do is that as we provide signs for businesses and other entities, we enable them to better help others. We've provided effective signage for a number of years, but we always remember our roots. Contact us for commercial signs in Champaign IL.

What Our
Clients Say

“I work for a national sign company and finding local installers to represent me that I can count on is the hardest part of my job. Prairie Signs was a pleasure to work with. There wasn't an instance that an issue came up that they didn't have under control. I am looking forward to working with them again.”

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